About

My Story

I left school at 16 to pursue my first love, football. After relocating to the US and then Mexico for a few years, I returned to the U.K. to set up my first business: a kids' football academy.

Following my second passion (socializing), I ventured into my next businesses: a student events company and later, nightclubs. Building a network in the hospitality sector then helped me to establish a recruitment company. At 24, running multiple companies, I thought I was invincible, but my health started to suffer.

Dealing with chronic fatigue, I switched to a plant-based diet and immersed myself in the wellness space. Wanting to extend the benefits I'd experienced to others, I opened the U.K.'s largest plant-based restaurant and scaled to 4 locations before folding this into our new hospitality investment company, Gamechangers Investments, which today has a global portfolio of 18 brands.

In 2016, I began angel investing in companies that matched my values, backing successful start-ups like Dirtea and FYTA, and later joined one of my portfolio companies, Miami Foods, as CEO. My latest restaurant brand, PXB, opened in Dubai in 2023.

I've given talks across the world at the likes of London School Of Economics, COP28 and University College London, and been featured by BBC, CNN, Forbes & many more.

Today, I'm a keen biohacker and ultra-endurance athlete. I recently completed 7 ultramarathons in 7 days across the UAE for the UNHCR refugee crisis in Sudan.

After 15 years of building, exiting (and failing) companies, raising capital, and investing across different sectors, in 2024 I started supporting founders & CEOs as a mentor. I thrive on being part of impact-driven businesses and working with like-minded people. Im passionate about start-ups, sustainability, longevity & hospitality.

A vision for the future

“We all have an important role to play in the future of our species. If we continue to view nature as something abstract & separate, we will move further away from living in symbiosis with this world and find we no longer have a place. Human health & planetary health are symbiotic; we cannot have individual health without clean air, water & soil, a balanced ecosystems & wildlife. How will we thrive in a toxic world?

Our current paradigm exists because we have operated thus far from fear. Our struggles are predicated upon the inability to make decisions beyond our time, choosing to posses & extract from this earth, rather than be a good custodian for the future. An economic system that prioritises growth by any means, driven by our pursuit of comfort & convenience, has not given sufficient consideration to its cost, both in terms of our individual health & that of our environment.

So how do we implement & create a more conscious world, that thrives in harmony with nature, as part of that rich & abundant ecosystem? We feel small, but our individual decisions are part of a much larger collective impact. We take ownership over the things that we can control, we start with ourselves by making choices through the lens of the our bodies & our planet as our home. We then go out into the world with compassion & be of service with these values.

Business is simply applying creative solutions to problems, in a way that’s beneficial to all stakeholders, at profit. We have many problems to solve, but must shift to consider our planet as a primary stakeholder. Businesses & entrepreneurs can drive change quickly, so it's up to us to help to create a more conscious way of life, as part of nature, to bring forward a new paradigm & a better life for all beings.”

Loui Blake, March 2024

Listen up.

Loui hosts the PXB podcast, which features leaders in the plant-based, wellness & sustainability spaces. Check out our recent episode with Dr Jane Goodall.